- Television funding is advertisement in the TV shows.
- The BBC get 75% of its funding from the TV licence, which anyone with a tv pays for no matter what.
- Many people believe they shouldn't pay for the license as you can get higher quality from elsewhere.
- Many people believe if they shouldn't pay for the BBC funding as its not fair if they do not use the BBC.
- This is called a commercial. This is when companies spend money on advertising their product on other popular TV shows.
- There are more commercial channels
competing for advertisersThe Internet has increased
competition. Television advertising is now seen as
less effective than other forms of advertising. Streaming and catch up services are
much more popular.
social historical and cultural contexts
social context - how media products reflects the society in which they are produced and that of their target audience.
cultural context - how media products reflects the arts and cultrual including popular cultures of their time.
historical context - how media products reflects events from the past and social changes.
context - will overlap each other. For example the way in eject yhr language is used in media products to reflect the period in which it was written, relates to all 3 contexts.
Contexts might appear subtly. For example playing the music of a famous musician who recently died in TV scenes.
What is social, historical and cultural contexts and how might it have influenced a media texts?
Social context reflects the society that the media products is set in. For example since 2014, the representation of homosexuality has changed massively compared to how it was back in the day. in 2014 gay marriage was legalised in the UK and this has influenced how often gay characters are introduced in TV shows and in films.
In a historical contexts an example could be that pre WW1 in 1870 black people were given rights to vote and everyday stuff this changed media as there are a lot more black main characters in films and tv shows although many black people are seen in the media to be part of gangs and fights and this impacts the media as they are now seen as gang members.
In Black Panther the main character(Chadwick Boseman) is a black actor and in the past this would have never happened and would probably be a white male instead.
