Friday, January 25, 2019

Industry ownership,scheduling, regulation and fundings in the 1960s

Industry  ownership, scheduling, regulation and fundings in the 1960s


The BBC began in 1936
ITV began in 1955( and was the one competition BBC had)

  • TV during the mid 1960s only had 3 channels, BBC, BBC2, ITV
  • Television were small, expensive and only available is black and white
  • Programs were limited  only available certain times of the day. When nothing was broadcasted the national anthem would play
  • Channel surfing didn't exist like today as there were inly 3 channels
  • BBC had monopoly over the industry, prior to ITV, there were no advertising on television soon after it became popular
  • When ITV began it became a duopoly (2 main competitors)

Funding:

  1. How were ITV funded? The ITV was funded by advertisement on there shows and small companies that they owned and by America.
  2. What issue does ITV face through commercial funding? The issues that ITV faced was that they had to stay to the ITA rules which were limited number of adverts and cannot sponsor adverts and regarding when and how long advertisement could be on and television advertisement was a new thing so not many advertisers didn't know how popular they would be.
  3. How did the popularity of the avengers impact the production values? ABC invested 2million dollars(15millionold brit currency) for season 4 of the avengers, this allowed the show to have better picture quality, bigger sets, more casts, better stories and bigger and much higher budgets .
Regulations:

British television production was protected by the rules of the public service broadcasting that limited foreign content. This was different to world television which was dominated by the USA.

Due to ITV being the channel of the time it faced no competition for advertisements which meant that the commercial television could be highly regulated. Of course the ASA standards and society have changed since then.

ITV opened its channel at 4.20PM with a daytime soap and showed a range of children shows. Adult programs came on after.

In 1964 the watershed was introduced at 9PM. This allowed for more adult programming such as the avengers. ITV shutdown at midnight, by which time it was assumed audiences would be asleep.

  1. What is the watershed? The watershed is the time 9pm and it stops most children shows for more adult themes like fighting and sexual scenes at the time where children stopped watching.
  2. Why was the watershed created in 1960? The watershed was made in 1960 as more adult shows were starting to be produced like the avengers.
  3. How might watershed affect themes and content within avengers? In the avengers it is seen as very sexual so all of the sexual and fighting scenes would be taken out and changed so that it would be appropriate for the youth.

Scheduling and figures:

The avengers was scheduled at 9.05 on a Saturday on ITV, this was prime time. By the fourth series it had attracted 7million homes and episodes often appeared on the top 10 television shows.

Remote control had not been invented yet so people had to physically get up and change the channel.


Why did the time slot for the avengers impact the large viewing figures? The time slot for the avengers was good as it was right after the watershed so everyone would be watching also its on a Saturday so everyone one is watching (Prime time).

1 comment:

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    Miss C

    ReplyDelete